Content and Elements you’ll need to consider when starting a Shopify Store

When considering a Shopify store or any other online e-commerce site, there are a few things you will need to consider.

The following list is a guide to get your prepared for the information you may have to supply to your design (or me!) to have your Shopify Build run smoothly.

1. PRODUCT IMAGES + STOCK IMAGES (of your own products)

Most of you will already have your product images ready to go, preferrably on a white background ready to be loaded up into Shopify. However you will also need to consider having a shoot done or collating images for your Hero Banners on your Home Page, and also Product Images that also are indicative of your categories if you are having products set within Categories. Worst case scenario, you may be able to get away with some form of Stock Imagery like these found on www.depositphoto.com however any imagery is far more effective if they are of your own products.

2. SHIPPING INFORMATION & TERMS & CONDITIONS

When starting your store, you will need to have a think about the following:

• How you plan on shipping your items (in satchels, prepaid satchels, boxes etc

• How will you be labelling your packages or will you be writing handwritten addresses on each package to begin?

• Which carrier you will use (Fastway, Australia Post, Sendl)

• What will you be charging your customers for Shipping

• Will you offer Free Shipping over a certain purchase amount?

It’s also really important to include content for your designer such as any terms and conditions for your products, any disclaimers you need to include as well as Shipping Information for your customers including how long their items will take to ship, can they track their item, what do they do if their order doesnt arrive, who can they contact, where can they find more tracking information etc.

3. ABOUT US PAGE

As much as you might not think so, customers LOVE to know about the business, who owns it, how long has it been running for, what are your achievements and goals as a business. It is important to include an about us page for your business so consider writing this before you launch.

4. PAYMENT OPTIONS

You will need to consider what payment options you will offer – for Credit Card purchases you can use either the Shopify Payments Gateway or a 3rd Party Gateway such as Stripe. It is important to have a read through their terms and conditions as some Payment Gateways dont facilitate payments for some merchants who offer certain products including ‘weght loss pills, products that make false promises’ etc. As always its important to ensure you are following their T&C’s so be sure to have a read through.

Will you offer PayPal? (just another way for people to either pay with their credit card or paypal balance)

AfterPay and ZipPay? Honestly, these are must haves these days, most customers are expecting to see these ‘Buy Now, Pay Later’ type of Payment Systems, so be ahead of the game, and get on board – Take Note that AfterPay when last checked charges 6% for each sale however you as the merchant receive the settlement of entire sale the next business day, and they take on the risk of the repayments from the customer.  ZipPay requires a business to be operational online for 6 months or more, and have a few more requirements before accepting merchants.

PRODUCT CATEGORY & SUB CATEGORY DESCRIPTIONS

To ensure your page is being indexed by Google, it is important to tell Google what each page of your website is about, especially if you have products where you have a Category (for example Womens and Mens Clothing) and then sub-categories (Skirts, T-shirts, Pants etc).

Each one of these Categories and Sub Categories needs a description which tells your customer what its about, and more importantly it tells Google about that page, and google will then index the page accordingly… Without telling Google what the page is about, it cannot index the page correctly.

Some Shopify Themes do not display category descriptions, however they are still a very important part of any SEO strategy.

5. OTHER DESIGN ELEMENTS NEEDED

Other aspects to consider are:

  • Logo Files to supply preferably in .png format (transparent file)
  • Your brands colours/branding guidelines from your Graphic Designer