To me, the meaning is: ” In spite of any challenge, a badass gives doubt the middle-finger and summons courage & confidence to achieve their wildest dreams.”
A badass to me doesn’t have to be the conventional leather wearing, Harley-riding (although.. I do ride a Harley), give-no-fucks kinda jerk with no regard for anyone else. Absolutely the contrary.
My badass-ness comes from:
That to me is badass. Ok alright, and yes I ride a Harley, but that is totally *Optional* to be a badass!
So, If I’m building Badass Brands, how am I doing that?
Simple – I empower you and your badass brand with modern, intentional design + education with the knowledge and commitment to overcome challenges, to show up for our customers/clients and to acknowledge where we have come from, in order to honour our true calling, our path and our kick-arse journey into the future.
So.. What makes you a badass, OR how are you going to show up in your business as a Badass for the better?!
Thank you for reading,
**(When I say no cheer-squad, this is not to take away from the amazing support I get from both my clients and my boss-babe gal pals on socials and close to me, I simply mean I don’t have a boss or a coach or anyone cheering for me or equally holding me accountable)
APRIL IS THE FOUNDER & CREATIVE BEHIND ZANZERA CREATIVE CO.
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