Packaging & selling my first Start-Up

In 2015 while still studying my Diploma, I decided to create a passion project on the side. I had never even considered how much time, money & thought I would end spending on my new little start-up, but ignorance was bliss and at the beginning 2016 'Ground:Up Skin Co.' was launched.

In a short space of 18 months, my little start up went from 0-100 real quick, and I'm talking in dollars! 100K Revenue in it's first 12 months was phenomenal but what was more valuable than the sales was the first-hand experience I gained from creating my first start-up. 

Following the sale of the business in 2017 to a dear friend, I am hoping to use my insights & experience with this 'passion project' to add value to my clients design & focus a lot more on creating fantastic, successful online Shopify stores just like Ground:Up Skin Co.

I was able to really flex my creative muscle with my first passion project.

I was able to really flex my creative muscle with my first passion project.

My first experience printing labels with Silver Foil.

My first experience printing labels with Silver Foil.

To cut costs, I learnt how to use a camera & an affordable lighting set up to capture all of the product images & flatlays.

To cut costs, I learnt how to use a camera & an affordable lighting set up to capture all of the product images & flatlays.

Contributing to the success of the Brand was my ability to go completely crazy with the packaging design. I had no-one to answer to, no briefs to follow, I had complete freedom to design my packaging any way I saw fit. The current packaging designs are fresh, modern & definitely speaks (no, shouts!) to the demographic of women aged 25-34.

If you're looking to refresh your product packaging design, or have a new start up that requires amazing packaging then holla at me.

 

April Hardy